About me

John Ormston Copywriter

Looking for the right words? An Edinburgh-based freelance copywriter, content writer and editor, I’ll help you find them. For over 25 years, I’ve been helping clients find the words they’re looking for.

Long story short, I started out on the client side, specialising in financial services copywriting for Scottish Widows and Dunedin Fund Managers. Jumping agency-side, I joined Redpath, one of the first design agencies to take both words and pictures seriously. In 2002, I co-founded Henzteeth (A Rare Breed of Writers) and since 2011 have been a fully-fledged freelance copywriter, collaborating with some of Scotland’s top agencies on several of the world’s best-known brands, as well as working directly with leading organisations in their respective fields.

Am I any good? Well, that’s not for me to say. But in others’ words…

“John has the skill to turn what might be considered a dry, niche topic (in our case, tax relief) into clear, engaging content that resonates with our target audience. He consistently delivers great results.”
Laetitia Guichard, Company Communications, ABGI-UK

“John has a natural ability of taking on very technical content and simplifying it for the reader. He has become an integral member of our marketing team and we value his services greatly.”
Andrew Wallace, Managing Director, Halspan

“John is a very experienced and talented copywriter. Having worked with him on a variety of projects over the years, I know he will deliver on brief whatever it may be.” 
Kay Koyama-Gore, Brand Strategist, Contagious

“John has an enviable ability to produce copy that sells. When we just can’t quite find the words ourselves, we turn to John and he invariably nails the brief (and then some!).”
Jennifer Rogerson, Head of Marketing, Douglas Laing & Co

“John’s an all round good-guy. Great writer, insightful, reliable, super-flexible… just dead easy to work with.” 
Dave King, Head of Creative & Strategy, StudioLR

“Thanks for all your help and work John – you made the process so much easier!”
Graham Thomson, Senior Communications Digital Content Officer
Improvement Hub (ihub), Healthcare Improvement Scotland

“NMI is a complex beast and you’ve always managed to unpick and simplify the messages for our readers – that’s valued.”
John MoorVP Marketing, NMI

“We’re after some copy magic. Do you have any capacity for this just now? Many thanks in anticipation.”
Kirsteen Beeston, Senior Brand Manager – The Macallan

“Thought you did a cracking job on the copy and content. Really well put together.”
Charlie Bell, Creative Director, Whitespace

“Really nice John – thank you. As always – job done : )
Cara Laing, Director of Whisky, Douglas Laing & Co

“Thanks again, as always spot on!”
Iain Weir, Marketing Director, Ian Macleod Distillers Limited