Commissioned by Contagious, my brief was to write a witty and engaging treasury of tales based on Jameson’s rich Irish (and indeed Scottish – read ‘The Spirit of Success’) heritage.
Woven subtly throughout are a series of product quality messages around taste and Jameson’s passion for making the best whiskey, delivering the gentlest of soft sells.
Singled out for recognition at both the Scottish Design Awards and Scottish Creative Awards, Be Loyal and Share Stuff featured illustrations by Paul Jackson.
John Ormston Copywriting 