Copy for packaging
Often a thing of beauty, drinks cartons and labels must be a claustrophobic copywriter’s worst nightmare. So many brand stories and truths to tell in such a confined space! Click on the images below for some snippets from my packaging copywriting portfolio.
Douglas Laing’s Yula
When you get the chance to work on a project all the way through from name generation to brand story telling, it’s a rare treat indeed. And when it finally sees the light of day… nants ingonyama bagithi baba (from the opening scene of The Lion King – you know the one).
Douglas Laing’s Scallywag
From drinks giants like Pernod Ricard to independent Scotch whisky specialists, the spirits industry is a many-splendored thing. My first packaging project for Douglas Laing introduced me to this now third generation family business (and its love of Fox Terriers).
Bowmore 1957
If there’s a story to tell, tell it. Bowmore doesn’t skimp on the details so neither did I when introducing their oldest and rarest whisky to the world. If only I’d included a bottle of the finished product in my fee.
Bowmore Mizunara Cask Finish
As a copywriter you immerse yourself in your subject, so over the years I feel I’ve got to know every sea-salt drenched inch of Islay. For Bowmore’s Mizunara Cask Finish I travelled to the other side of the world, virtually.
Papa Bois Rum
Every day is a learning day when you’re writing for a new client. How else would I have discovered Caribbean folklore’s Papa Bois, what a difference tropical ageing makes or that the Caribbean equivalent of our Angel’s Share is the Duppy Share?
John Ormston Copywriting 