The highlight of the housing calendar, CIH Scotland’s Annual Conference and Exhibition is promoted through a fully-integrated marketing and communication campaign.
Working with designers Ink+Tank, we’ve delivered one fresh campaign after another, adapting to the changing housing landscape and economic climate – be it through touring a room set around Scotland, driving a 50% increase in website traffic by clever use of emarketing or creating a real buzz with lively Twitter debates.
The results speak for themselves: increased awareness, improved engagement, greater delegate numbers, sold out exhibition space and every new year a record-breaking one.
Over a decade’s collaboration with CIH has led to other work in the housing sector, including:
- web content for Healthcare Improvement Scotland’s ihub
- rebranding project for SHBVN / Scotland’s Housing Network
- web content for TECH, Technology Enabled Care in Housing
- involvement in Housing and Dementia Practitioners’ Guide, Tenant Scrutiny Practice Guide, Frontline Futures publication on the changing shape of the frontline housing role, Scottish Housing Matters and Scottish Housing Digest, as well as CIH Scotland’s Learning and Development Guides, and Excellence Awards.
“Lucy and John have a great grasp of the housing industry and CIH Scotland’s role within it. Through strategic as well as creative thinking, they’ve delivered year on year, on time and within budget. We couldn’t be happier with the results.“
Jill Malcolmson, Conference Manager, CIH Scotland
John Ormston Copywriting 