Whitespace commissioned me to work on the website for ACCA, the global body for professional accountants.
Using language that ‘shows’ rather than ‘tells’, I re-wrote the copy in a warm and approachable tone of voice befitting an organisation that’s always there for its members, on every step of life’s journey.
At the same time, I optimised the site’s extensive library of articles, encouraging its 200,000-strong audience to explore this under-utilised goldmine of information.
John Ormston Copywriting 