Drinks copywriting

Looking for a specialist drinks writer, packaging copywriter, whisky writer or ghostwriter?
Pleased to meet you.

Now, what’ll it be?

For a whistle-stop tour, click below.

For the grand tour, keep on reading…

I’ve been writing about whisky and for whisky companies for more than 25 years now.
And enjoying a dram since long before that 🥃.

Here’s a selection of projects I’ve worked on – and who for – broken down into:

  • Brand Homes/Visitor Centres
  • Conceptual
  • Online/digital
  • Packaging copy
  • Print
  • Voice over scripts
  • Other

Brand Homes/Visitor Centres

  • interpretive copy and scripts for The Cairn Distillery, Gordon & MacPhail’s
    recently opened distillery in the Cairngorms National Park
  • tour script and interpretive copy for Uile-bheist, Scotland’s first and only
    brewstillery, rising from the banks of the River Ness
  • interpretive copy for the Clydeside Distillery, Lindores Abbey Distillery and 
    Bowmore, including interpretive displays, scripted animation and film
  • storytelling/brand education experience for Bowmore.

Conceptual

Online/Digital

  • series of blog posts for the leading Irish whiskey brand
  • copywriting for Ardbeg’s Masters of Smoke education programme
  • eCommerce campaigns for Malts.com
  • social media posts for Uile-bheist
  • websites for Ian Macleod Distillers, Bowmore, Glen Garioch, Strathearn Distillery
    and Uile-bheist
  • award-winning app for Jameson: Jameson Great Urban Escapes – The Insider’s Guide
    to the World’s Great Cities
  • several features on whisky for Global Friends of Scotland – website showcasing the best that Scotland has to offer the world in the areas of culture, education and business.

Packaging copy

  • packaging copy for Bowmore (from several incarnations of its core range and travel retail exclusives to limited editions, including Bowmore 1957 54 Years Old – the oldest Islay single malt ever released), Douglas Laing, Strathearn, The Macallan, The Famous Grouse, The Glenlivet, Smokehead, Bunnahabhain, Uile-bheist and many more.

Print

  • leaflets, brochures and books for Ardbeg, Black Bottle, Bowmore, Brora, 
    Chivas Regal (The World’s First Luxury Whisky), Glenmorangie (The Definitive Guide
    to Scotch Whisky    ), Jameson, the Maison by Pernod Ricard Global Bartender
    Training Programme, The Irish Whiskey Academy, The Macallan and more
  • flagship brochure on Scotland’s Food & Drink for Scottish Enterprise
  • sales collateral for Scotch Malt Whisky Society.

Voice Over Scripts

Other

  • activation materials for Ardbeg, Glenmorangie and The Macallan
  • press releases, advertorials, adverts, email campaigns, sales presenters and
    trade packs for Bowmore, Chivas Regal, Jameson, Glenmorangie, Glengoyne, 
    Langs Supreme and the Kylin Spirits Group, promoting Kylin Duality of Spirits,
    the first Chinese baijiu and Scotch whisky hybrid
  • PR Toolkits for Bowmore, Glengoyne and The Macallan 
  • Brand Guidelines, Global Travel Retail Activation Guidelines and Drinks Toolkits for Ballantine’s, Bowmore, Chivas Regal, Glen Garioch, Royal Salute and many more.

🍺🍹🍸🍷🥂

Not averse to mixing my drinks, projects for other beverages include:

  • website and packaging copy for Uile-bheist brewstillery’s range of lagers and beers
  • website and packaging copy for Papa Bois cask-aged rum
  • website, brochures, scripts, presentations, education/training materials and more for Absolut Vodka
  • advertorials, Activation Guidelines and Drinks Toolkits for Beefeater Gin
  • sales presenter and positioning copy for Edinburgh Gin
  • packaging copy for London Hill Gin
  • series of booklets covering nine major drinks categories, including Absinthe and Anise, Champagne, Cognac, Gin, Rum, Tequila, Vodka and Whisky, for the Maison by Pernod Ricard Global Bartender Training Programme.

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