A third distillation, another week or two maturing in the cask, that extra bit of gold foil on the label… Irish Distillers Ltd (IDL) knows the value of finishing touches.
So when Contagious was commissioned to create a very special book for attendees of The Irish Whiskey Academy – part souvenir of the learning experience, part technical manual and part showcase for IDL’s brand portfolio – they asked me to ‘polish’ the draft supplied.
Applying a light touch here and a little more pressure there, I helped to ensure that the end result was as flawless and smooth as IDL’s whiskeys.
Exhibiting the highest design and production values throughout, with varying paper stocks, evocative photography and illuminating tip-ins and half pages, The Irish Whiskey Academy won Gold at the Roses Creative Awards.
John Ormston Copywriting 