Copy for print
In a nod to Mark Twain, the reports of print’s death are greatly exaggerated. Sadly, reports of (the artist formerly known as) Prince’s death are indeed true… #whendovescry. Click below for some samples of my copywriting for brochures.
The Royal Bank of Scotland
Creating a fresh and impactful campaign each month requires strong conceptual thinking and for copywriter and designer to work closely together as a team.
Chivas Regal
Amazingly, the history of Chivas Regal had never been properly documented. Given privileged access to the brand’s archives, I relished this test of my story telling skills.
Jameson Bartenders’ Book
Focusing on carefully chosen nuggets from Jameson’s rich and diverse heritage, this ‘smile-raiser’ uses quirky and engaging copy to deliver key brand messages in a fun and lively way.
Jumpstart
A splash of colour in an otherwise grey marketplace, Jumpstart would be the first to admit that R and D tax credits aren’t necessarily the most exciting. Together, we developed a lively, engaging and professional tone of voice that has supported the company’s dynamic growth.
Business Gateway
Know your audience. There’s a time for elegant, flowing copy that takes your reader on an emotional journey. And this wasn’t it. The brief for these no-nonsense Business Gateway guides said cut to the chase. So I did…
Pernod Ricard Bartender Training
How do you distil down the accumulated knowledge of around a dozen drinks gurus into a collection of A6 booklets for Pernod Ricard, without losing any of their passion or personality? Voila!
Irish Whiskey Academy
As an editor, I’m often asked to apply a consistent style and tone of voice to copy written by many different people. The trick is to make everything blend together seamlessly, as in this compendium for The Irish Whiskey Academy.
John Ormston Copywriting 