The Royal Bank of Scotland

While at Redpath, I was lead writer on The Royal Bank of Scotland account.

Following a six-month research project, we re-designed all of the bank’s generic and promotional literature, as well as its merchandising material, to more accurately reflect the client’s brand image.

Later, we refined the look and feel still further, stripping away the jargon and focusing on the key benefits as this ‘Solution’ to the spending hangover from Christmas shows.

Subsequent projects for bank and building society clients include complete rewrites of the Royal Bank of Scotland International and NatWest International websites, as well as the Bank of Scotland intranet, a 36-page quarterly magazine for HBOS, work for Clydesdale Bank, Sainsbury’s Bank, Tesco Bank, Yorkshire Bank, Ulster Bank and the Scottish Building Society (the oldest surviving building society in the world).