Over the years, I’ve appeared on some of the country’s most sought-after creative rosters, including Scottish Enterprise, the Central Office of Information (COI) and ScottishPower.
Commissioned by Business Gateway, The key to becoming Lender Ready, An expert’s guide to writing a Marketing Plan and Ready, Steady, Grow A guide to successfully growing your business challenged MDs to drive their companies forward by thinking differently.
Written for a highly ambitious but time-poor audience, which research showed would only continue reading if they saw the benefits immediately, the copy is informative and ‘to the point’ without being overly technical.
Crucially, this downloadable suite of leaflets also highlighted the expert support and advice that Business Gateway is able to bring to the table, encouraging greater engagement with this publicly-funded service.
The Business Growth Managers involved in the process appreciated “the conversational tone… despite the ‘heady’ subject matter”.
Commissioned by Whitespace.
“I really liked the end result. Thought you did a cracking job on the copy and content. Really well put together.”
Charlie Bell, Creative Director, Whitespace
Other public sector copywriting projects include:
- flagship brochures for Scotland’s Food & Drink, Chemicals and Enabling Technologies sectors
- series of information sheets, exhibition material, microsite and presentation promoting the Scottish aerospace industry’s capabilities
- conducting interviews and writing case studies* on a wide range of overseas companies that have set up and enjoyed success in Scotland for Scottish Development International (SDI)
- several annual reviews for the Scottish National Blood Transfusion Service (SNBTS), together with web content, leaflets and newsletters
- suite of literature introducing the Diploma qualification to students, parents and teachers for the Department for Children, Schools and Families (DCSF)
- conducting interviews and writing copy for the Scottish Offshore Achievement Awards (SOAA) programmes and winners brochures
- producing online, print and exhibition material promoting the Scottish Manufacturing Advisory Service (SMAS)
- editing Medical Devices proposition document and producing copy for a flyer and exhibition panels
- editing HMRC Quality Assurance Guidance
- editing Department of Health Nutrition Action Plan
- working on the NHSScotland corporate identity and guidelines, winner of a DBA Design Effectiveness Award for Corporate/Brand Identity.
* People sometimes ask me what’s so great about being a copywriter. Well, besides gaining a privileged insight into a company’s inner workings, what other job gives you the opportunity to meet the UK bosses of National Semi, IBM and HP all in a single day?
John Ormston Copywriting 