When language and tone of voice really become embedded in company culture, there are as many opportunities to foster that culture – both internally and externally – as there are communication channels.
Having developed a unique tone of voice for innovation funding specialist Jumpstart, its application has stretched far beyond the typical marketing mix of printed materials and web content to include:
- awards entries
- banners
- Christmas messages
- company values
- infographics
- internal signage
- on-hold messaging
- promotional items
- even an explanatory note, introducing the life-size zebra in reception (her name’s Debra, by the way).
John Ormston Copywriting 