Looking for a financial services copywriter? After starting out on the client side, working in the marketing departments of Scottish Widows and Dunedin Fund Managers, I’ve been writing with or for financial services companies for 30 years now. After all that time, you’d think I’d be better with money.
My financial services copywriting portfolio includes:
- web content for Aegon, the Money Advice Service (MAS) and Scottish Life
- websites for The Royal Bank of Scotland International and NatWest International
- 200-page intranet for Bank of Scotland
- 36-page quarterly magazine for HBOS
- as lead writer on The Royal Bank of Scotland account while working at agency Redpath, two years’ promotional campaigns, merchandising materials and all the bank’s generic literature
- brochures, leaflets, direct mail and more for AAG Private Clients, AXA, Bright Grey, Dunedin Independent, RSA, Scottish Building Society (the world’s oldest surviving building society), Scottish Equitable, Scottish Life, Scottish Widows and Standard Life
- occasional projects for Clydesdale Bank, Sainsbury’s Bank, Tesco Bank, Yorkshire Bank and Ulster Bank.
John Ormston Copywriting 