Using language your audience either doesn’t understand or won’t respond to is no joke, as Kylie the not-so-common dolphin knows.
Separated from his pod, Kylie’s changed his pitch, raising it by as much as 30KHz, when swimming with his new found friends, the local harbour porpoises in Scotland’s Firth of Clyde.
By adapting your language – both the words and tone of voice – you can get on the same wavelength as your customers, like Aegon. So your marketing never falls on deaf ears.
John Ormston Copywriting 