Scottish Gaelic for ‘monster’, Uile-bheist (pronounced EWL-uh-Vehst) is a new, low carbon craft distillery, brewery and visitor experience in the heart of Inverness, the Capital of the Highlands. Rising from the banks of the mighty River Ness, close to where legend tells us Saint Columba once banished a certain “water monster” back into the river,… Continue reading Telling tales
Author: johnormston
Mastering smoke
In April, I was fortunate enough to visit the whisky isle of Islay on a project for soon to be reopened Port Ellen Distillery. While there, I made the most of the opportunity – and the glorious weather – to ‘bag’ a few of the other distilleries I’ve written for over the years, including the… Continue reading Mastering smoke
Whisky, made The Mancunian Way
Never in my wildest dreams… … did I think I’d be able to combine my love of my hometown with my love of whisky. So when Contagious asked me to write the positioning copy and help develop the tone of voice for One Point Six English Whisky, made in Manchester, I was blown away. Why… Continue reading Whisky, made The Mancunian Way
All the best ideas aren’t taken
Watching and listening to MEPs sing Auld Lang Syne in Brussels on January 29th reminded me of a project I worked on almost 20 years ago with Creative Director Iain Lauder and a young designer by the name of Jason Little (co-founder of For The People). The brief: packaging for a now legendary bottling of… Continue reading All the best ideas aren’t taken
It’s Dictionary Day, yay! Or booyah…
Created in honour of Noah Webster, Dictionary Day is an opportunity to broaden our vocabulary and expand our language. Noah certainly did! It might have taken 27 years to complete, but Webster's An American Dictionary of the English Language included 12,000 words never before published in a dictionary. Noah also gave us the Americanisms "color"… Continue reading It’s Dictionary Day, yay! Or booyah…