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Source – BBC NewsUsing language your audience either doesn’t understand or won’t respond to is no joke, as Kylie the not-so-common dolphin knows. Separated from his pod, Kylie’s changed his pitch, raising it by as much as 30KHz, when swimming with his new found friends, the local harbour porpoises in Scotland’s Firth of Clyde. By… Continue reading Words can… help you click with customers
Whisky, like wine, is a product of its environment. With a few carefully-chosen words, even a whisky's tasting notes can take you back to the magical island of Islay where every drop of Bowmore's celebrated single malt begins its journey. Tasting Notes Bowmore 1964 conjures up a special time and a magical place. On… Continue reading Words can… transport you
John Ormston Copywriting 