The words you're looking for
Words can transport you… be it to another time or another place. For whiskies – most of which, packaging aside, look pretty much the same in the glass – those words can be a huge plus and a key differentiator. So if your product has a provenance to be proud of, sing it from the… Continue reading Beam me up, Scotty! ✨
Fab sounding word, isn’t it… frisson? You can’t help lingering on the ‘ss’. Often associated with goosebumps, the French term ‘frisson’ is the name given to a sudden feeling of excitement or fear, a shudder of emotion or thrill. Some people experience it listening to particularly moving music, looking at beautiful artwork, watching The Traitors…… Continue reading Frisson
Whisky, like wine, is a product of its environment. With a few carefully-chosen words, even a whisky's tasting notes can take you back to the magical island of Islay where every drop of Bowmore's celebrated single malt begins its journey. Tasting Notes Bowmore 1964 conjures up a special time and a magical place. On… Continue reading Words can… transport you
John Ormston Copywriting 