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Words can transport you… be it to another time or another place. For whiskies – most of which, packaging aside, look pretty much the same in the glass – those words can be a huge plus and a key differentiator. So if your product has a provenance to be proud of, sing it from the… Continue reading Beam me up, Scotty! ✨
Fab sounding word, isn’t it… frisson? You can’t help lingering on the ‘ss’. Often associated with goosebumps, the French term ‘frisson’ is the name given to a sudden feeling of excitement or fear, a shudder of emotion or thrill. Some people experience it listening to particularly moving music, looking at beautiful artwork, watching The Traitors…… Continue reading Frisson
Watching and listening to MEPs sing Auld Lang Syne in Brussels on January 29th reminded me of a project I worked on almost 20 years ago with Creative Director Iain Lauder and a young designer by the name of Jason Little (co-founder of For The People). The brief: packaging for a now legendary bottling of… Continue reading All the best ideas aren’t taken
John Ormston Copywriting 