As the prospect of a No-Deal Brexit lurches ever closer, the timing seems right for a cautionary tale about the use of negative phraseology. ‘No’, it won’t surprise you to hear, conjures up feelings of disappointment. But did you also know that, according to leading neuroscientists, the very mention of this two-letter word releases stress-producing… Continue reading Words can… give the wrong impression
John Ormston Copywriting 