If you’re lucky enough to receive a promotional sample of whisky, don’t make the same mistake I did. Around 15 years ago, when I was writing all of Bowmore’s packaging copy, I was commissioned to pen a very special booklet for an even more special single malt. Laid down on 29 March 1969, this particular… Continue reading Angels, I want my whisky back 🙏
Tag: packaging copy
All the best ideas aren’t taken
Watching and listening to MEPs sing Auld Lang Syne in Brussels on January 29th reminded me of a project I worked on almost 20 years ago with Creative Director Iain Lauder and a young designer by the name of Jason Little (co-founder of For The People). The brief: packaging for a now legendary bottling of… Continue reading All the best ideas aren’t taken