The words you're looking for
Words can transport you… be it to another time or another place. For whiskies – most of which, packaging aside, look pretty much the same in the glass – those words can be a huge plus and a key differentiator. So if your product has a provenance to be proud of, sing it from the… Continue reading Beam me up, Scotty! ✨
Fab sounding word, isn’t it… frisson? You can’t help lingering on the ‘ss’. Often associated with goosebumps, the French term ‘frisson’ is the name given to a sudden feeling of excitement or fear, a shudder of emotion or thrill. Some people experience it listening to particularly moving music, looking at beautiful artwork, watching The Traitors…… Continue reading Frisson
UPDATE: Silver Award winner in the Experiential Design category at 2025's Scottish Design Awards and one of Time magazine's 'World's Greatest Places of 2025' In a historic moment for Islay, Scotch and the wider whisky world, the iconic Port Ellen Distillery has been brought back to life after more than four decades’ closure. Building on… Continue reading A Legend Reborn
Just for a bit of fun in the run up to Christmas... I’m running a quiz, testing the LinkedIn community's whisky knowledge and maybe even adding to it. Check out the first teaser...
John Ormston Copywriting 