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If you’re lucky enough to receive a promotional sample of whisky, don’t make the same mistake I did. Around 15 years ago, when I was writing all of Bowmore’s packaging copy, I was commissioned to pen a very special booklet for an even more special single malt. Laid down on 29 March 1969, this particular… Continue reading Angels, I want my whisky back 🙏
Scottish Gaelic for ‘monster’, Uile-bheist (pronounced EWL-uh-Vehst) is a new, low carbon craft distillery, brewery and visitor experience in the heart of Inverness, the Capital of the Highlands. Rising from the banks of the mighty River Ness, close to where legend tells us Saint Columba once banished a certain “water monster” back into the river,… Continue reading Telling tales
In April, I was fortunate enough to visit the whisky isle of Islay on a project for soon to be reopened Port Ellen Distillery. While there, I made the most of the opportunity – and the glorious weather – to ‘bag’ a few of the other distilleries I’ve written for over the years, including the… Continue reading Mastering smoke
Never in my wildest dreams… … did I think I’d be able to combine my love of my hometown with my love of whisky. So when Contagious asked me to write the positioning copy and help develop the tone of voice for One Point Six English Whisky, made in Manchester, I was blown away. Why… Continue reading Whisky, made The Mancunian Way
One of the lost icons of the whisky world, Brora Distillery in Sutherland fell silent in 1983. Since then, its whiskies have become some of the most highly prized and sought after in the world. In 2017, partly in answer to existing enthusiasts’ prayers and partly so that new generations of whisky lovers could enjoy… Continue reading A Masterpiece Restored
John Ormston Copywriting 