The words you're looking for
Watching and listening to MEPs sing Auld Lang Syne in Brussels on January 29th reminded me of a project I worked on almost 20 years ago with Creative Director Iain Lauder and a young designer by the name of Jason Little (co-founder of For The People). The brief: packaging for a now legendary bottling of… Continue reading All the best ideas aren’t taken
Created in honour of Noah Webster, Dictionary Day is an opportunity to broaden our vocabulary and expand our language. Noah certainly did! It might have taken 27 years to complete, but Webster's An American Dictionary of the English Language included 12,000 words never before published in a dictionary. Noah also gave us the Americanisms "color"… Continue reading It’s Dictionary Day, yay! Or booyah…
Buckling rail tracks, hailstones the size of beach balls and striking airline pilots… it must be the summer holidays. Recently, I managed to combine work AND getting away from it all on a project with StudioLR, who were producing a new type of guidebook for Brodick Castle on Arran. The project kicked off very early… Continue reading A Great Escape
What does it for you? I mean raises your eyebrows. For me, it’s discovering that golden nugget about a client’s business, brand, product or service that you instantly know will resonate with their target audience. Often overlooked or taken for granted by the company itself, this little bit of treasure might take hours of interviews… Continue reading Words can… raise eyebrows
As the prospect of a No-Deal Brexit lurches ever closer, the timing seems right for a cautionary tale about the use of negative phraseology. ‘No’, it won’t surprise you to hear, conjures up feelings of disappointment. But did you also know that, according to leading neuroscientists, the very mention of this two-letter word releases stress-producing… Continue reading Words can… give the wrong impression
John Ormston Copywriting 