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Never in my wildest dreams… … did I think I’d be able to combine my love of my hometown with my love of whisky. So when Contagious asked me to write the positioning copy and help develop the tone of voice for One Point Six English Whisky, made in Manchester, I was blown away. Why… Continue reading Whisky, made The Mancunian Way
One of the lost icons of the whisky world, Brora Distillery in Sutherland fell silent in 1983. Since then, its whiskies have become some of the most highly prized and sought after in the world. In 2017, partly in answer to existing enthusiasts’ prayers and partly so that new generations of whisky lovers could enjoy… Continue reading A Masterpiece Restored
Watching and listening to MEPs sing Auld Lang Syne in Brussels on January 29th reminded me of a project I worked on almost 20 years ago with Creative Director Iain Lauder and a young designer by the name of Jason Little (co-founder of For The People). The brief: packaging for a now legendary bottling of… Continue reading All the best ideas aren’t taken
Created in honour of Noah Webster, Dictionary Day is an opportunity to broaden our vocabulary and expand our language. Noah certainly did! It might have taken 27 years to complete, but Webster's An American Dictionary of the English Language included 12,000 words never before published in a dictionary. Noah also gave us the Americanisms "color"… Continue reading It’s Dictionary Day, yay! Or booyah…
Buckling rail tracks, hailstones the size of beach balls and striking airline pilots… it must be the summer holidays. Recently, I managed to combine work AND getting away from it all on a project with StudioLR, who were producing a new type of guidebook for Brodick Castle on Arran. The project kicked off very early… Continue reading A Great Escape
John Ormston Copywriting 