Mastering smoke

In April, I was fortunate enough to visit the whisky isle of Islay on a project for soon to be reopened Port Ellen Distillery. While there, I made the most of the opportunity – and the glorious weather – to ‘bag’ a few of the other distilleries I’ve written for over the years, including the… Continue reading Mastering smoke

Whisky, made The Mancunian Way

Never in my wildest dreams… … did I think I’d be able to combine my love of my hometown with my love of whisky. So when Contagious asked me to write the positioning copy and help develop the tone of voice for One Point Six English Whisky, made in Manchester, I was blown away. Why… Continue reading Whisky, made The Mancunian Way