Drinks copywriting

Looking for a specialist drinks writer? Pleased to meet you.

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For a whistle-stop tour, click below:

For the grand tour, keep on reading…

I craft all kinds of copy for the whisky industry. Copy for:

🏠 brand homes/visitor experiences
🎯 brand positioning
🌐 websites & blogs
🎁 packaging
📗 print
🎙 voice over scripts.

Highlights include:

  • packaging copy for two inaugural releases – Ardnahoe (Product Launch of the Year winner at 2025’s Scottish Whisky Awards) and Strathearn (Master Medal winner at 2024’s Spirits Business Design & Packaging Masters)
  • tour script for recently reopened Port Ellen Distillery (Silver Award winner in the Experiential Design category at 2025’s Scottish Design Awards and one of Time magazine’s ‘World’s Greatest Places of 2025’)
  • name generation, range proposition and positioning copy for Gordon & MacPhail (DBA Design Effectiveness Gold Award Winner)
  • toolkit and website content for Ardbeg’s award-winning Masters of Smoke education programme, along with copy for the Planet Ardbeg social media campaign
  • voice over scripts and more for The Irish Whiskey Academy, the centre of excellence in Irish whiskey education
  • collectors’ limited edition book – Chivas Regal: The World’s First Luxury Whisky – telling the remarkable story of this brand, from its origins in Aberdeen at the turn of the 19th century to the global luxury icon it is today.

🥃🥃🥃🥃🥃

Over the years, I’ve been lucky enough to write for lots of whisky brands.

Brand homes/visitor experiences

  • VIP tour script for recently reopened Port Ellen Distillery, an Islay legend now reborn after being closed for more than 40 years
  • Interpretive copy and scripts for The Cairn Distillery, Gordon & MacPhail’s recently opened distillery in the Cairngorms National Park
  • Tour script and interpretive copy for Uile-bheist, Scotland’s first and only brewstillery, rising from the banks of the River Ness
  • VIP tour script for Brora Distillery, one of the lost icons of the whisky world, recently restored to its former glory
  • Interpretive copy for the Clydeside Distillery, Lindores Abbey Distillery and Bowmore, including interpretive displays, scripted animation and film
  • Storytelling/brand education experience for Bowmore.

Brand positioning

Websites & blogs

  • Series of blog posts for the leading Irish whiskey brand
  • Copywriting for Ardbeg’s Masters of Smoke education programme
  • eCommerce campaigns for Malts.com
  • Social media posts for Uile-bheist
  • Websites for Ian Macleod Distillers, Bowmore, Glen Garioch, Strathearn Distillery and Uile-bheist
  • Award-winning app for Jameson: Jameson Great Urban Escapes – The Insider’s Guide to the World’s Great Cities
  • Several features on whisky for Global Friends of Scotland – website showcasing the best that Scotland has to offer the world in the areas of culture, education and business.

Packaging

  • Packaging copy for Bowmore (from several incarnations of its core range and travel retail exclusives to limited editions, including Bowmore 1957 54 Years Old – the oldest Islay single malt ever released), Douglas Laing, Strathearn, Ardnahoe, The Macallan, The Famous Grouse, The Glenlivet, Smokehead, Bunnahabhain, Uile-bheist and many more.

Print

Voice over scripts

Other

  • Activation materials for Ardbeg, Glenmorangie and The Macallan
  • Press releases, advertorials, adverts, email campaigns, sales presenters and trade packs for Bowmore, Chivas Regal, Jameson, Glenmorangie, Glengoyne, Langs Supreme and the Kylin Spirits Group, promoting Kylin Duality of Spirits, the first Chinese baijiu and Scotch whisky hybrid
  • PR Toolkits for Bowmore, Glengoyne and The Macallan 
  • Brand Guidelines, Global Travel Retail Activation Guidelines and Drinks Toolkits for Ballantine’s, Bowmore, Chivas Regal, Glen Garioch, Royal Salute and many more.

🍺🍹🍸🍷🥂

Not averse to mixing my drinks, projects for other beverages include:

  • voice over/film script for Belvedere Vodka
  • website and packaging copy for Uile-bheist brewstillery’s range of lagers and beers
  • website and packaging copy for Papa Bois cask-aged rum
  • website, brochures, scripts, presentations, education/training materials and more for Absolut Vodka
  • advertorials, Activation Guidelines and Drinks Toolkits for Beefeater Gin
  • sales presenter and positioning copy for Edinburgh Gin
  • packaging copy for London Hill Gin
  • series of booklets covering nine major drinks categories, including Absinthe and Anise, Champagne, Cognac, Gin, Rum, Tequila, Vodka and Whisky, for the Maison by Pernod Ricard Global Bartender Training Programme.

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